How To Add a Variation to An Existing Amazon Listing: When you sell on Amazon as a seller, you need to display all your possible product variations to your customers. This will not only improve your listing quality but will also improve the customer experience and eventually the conversion. The customer will have more options suitable for them as per their need. As a seller, at times you may not know how and why you should do that. Here we will discuss “How To Add a Variation to An Existing Amazon Listing”.
We will explain how you can add a Variation to An Existing Amazon Listing but it is important to understand what is variation and why you should add variation to your Amazon listing.
What is Variation on an Amazon Listing-
When you list your product with different attributes like Size, Color, Material, etc then this group of different attributes on the same product is called Product Variations.
The name of the product will remain the same along with the description, product page, and URL.
Why should you have a variation on an Amazon Listing-
Different customers may have different purposes or occasions to buy your products. A variable product is beneficial for a seller no matter if you are selling it on marketplaces, wants to do dropshipping or selling on your own website. You do not need to add multiple products or listings but you just need to add variations and customers will be able to differentiate.
Here are some points why you would need to add variations to your products and listing.
- Improve Customer Experience –
Customers will have multiple options to choose from as per their needs and purpose. Generally, the attributes added on variable products are sizes, colors, and materials. If a customer has any specific need or choice in any of the attributes then it will help make them their decision.
- More Visibility-
Adding relevant products or variations will improve your listing quality and visibility as Amazon will consider the relevancy and show the products in search results.
- Improved Customer Ratings and Reviews –
If you list variable products on the same product page or parental listing then the review received on any of the variations will be counted for the parental listing. It will help you build customer trust in the products you are selling.
It is very important to add variations to your products. This will not only improve your selling opportunities but will also improve the customer experience.
How To Add a Variation to An Existing Amazon Listing
In order to add variations to An Existing Amazon Listing, You need to follow the below steps :
- First Log in to Amazon Seller Central account.
2. Click on the “Inventory” tab from the right of the page and then click on “Manage Inventory.”
3. Click on the “Edit” button next to the product that you want to enable with variations.
4. Then Scroll down to the “Variations” and click on “Edit Variations.”
5. You can choose the type of Variation you want to add, like Age Group or Occasion, and then click on “Add Variation.”
6. You can then Enter the details of the variation, such as Occasion, Quantity, Style, Material, etc.
7. To add more variations, You can repeat steps 5 and 6 till you have added all the required variations.
8. Once you are done adding the variations, You can click on “Save and Finish.”
How long does it take for an Amazon listing to show up?
Amazon may need to approve the changes to your listing. If approved your listing will go live within 15 minutes. You should always abide by the guidelines provided by Amazon to avoid rejection. How To Add a Variation to An Existing Amazon Listing